Edo, a card-linked local offers a platform that targets customers based on their real-world spending behavior, has closed a $15 million Series C round of funding, the company announced today. The round was led by VantagePoint Capital Partners, and saw participation from Baird Venture Partners and other existing investors (including FCA Venture Partners), bringing edo’s total financing to $54.3 million. Unlike many of the current local-offer platforms, edo doesn’t require a check-in, a punch card, a mobile app, or specialized point-of-sale hardware. Instead, it ties to consumers’ bank cards (credit or debit), and then tracks spending behavior to know which offers to send.

"athenahealth's More Disruption Please program spurs cross-industry collaboration to speed high-value innovation in health care," said Bill Brown, CEO, Entrada, Inc. "Entrada's voice-powered clinical documentation technology provides clear benefit to the electronic health record workflow, and, with our partnership with athenahealth, we're able to integrate our speech-to-text solutions directly within the EHR, accelerating physician adoption. Across the MDP program, there's a shared vision to integrate technologies that complement each other and make them more accessible so that providers can realize the benefits of innovation without sacrificing their focus on patient care." Call for More "Meaningful Use" Transparency and Accountability Through the delivery of its cloud-based EHR, athenaClinicals, athenahealth partners with health care organizations to simplify Meaningful Use criteria while keeping providers focused on patient care. athenahealth remains the only leading EHR vendor that tracks providers' progress against Meaningful Use measures and publishes those results to the broader public. athenahealth will maintain this level of transparency--and calls on other vendors to do the same--as it begins implementing functionality in support of the Stage 2 Meaningful Use requirements across its entire provider base.

With the economy still struggling to regain its footing, many consumers remain focused on getting the most bang for their bucks. At the same time, retailers are looking for ways to entice budget-conscious shoppers to their stores. edo Interactive offers a solution for both challenges. Once consumers sign up with edo through their financial institutions, they receive offers from different retailers via e-mail or through their mobile phones; the offers are different from typical coupons in that the money saved — say, $5 off a $30 purchase — goes directly into their bank accounts. “We’re building a new advertising and promotional channel,” says Jeff Fagel, vice president of marketing and brand development for edo, which is working with nearly 150 financial institutions.

edo has partnered with financial institutions, card issuers and more than 200 local and national merchants that run offers through the edo network. When a cardholder from one of the company’s financial partners makes a purchase, the edo targeting system searches existing Geocommerce Offers from its merchant network and presents the right offer to the right person based on his or her store location and purchase selection.